At Little Dudes, we love brands that take kids seriously—without ever taking themselves seriously. Main Story is that perfect balance of contemporary aesthetics, absolute comfort, and unapologetic creativity. A British brand with cutting-edge design that speaks to both kids and parents, making children's wardrobes a modern, joyful, and free platform for expression.
CONTEMPORARY FASHION FOR TODAY'S CHILDREN
Main Story explores children's fashion with a resolutely graphic, artistic, and urban approach. The silhouettes are loose, the materials durable, the palettes subtle, and the patterns always on point. The result? A cool, functional, yet incredibly stylish wardrobe, where each piece can be worn, layered, crumpled, and repurposed.
At Little Dudes, we love this creative freedom, this attention to detail that never compromises comfort. Because growing well also means being able to move around freely—while staying true to your style.
RESPONSIBLE DESIGN, CREATIVE CONSCIOUSNESS
Main Story doesn't just dress. The brand is committed to a responsible and sustainable approach, with collections designed to last, evolve, and be passed down. The materials are natural or recycled, the cuts gender-neutral, and the clothes are designed to last through the seasons—and through the years.
It's a fashion designed for children, but also for the world they will build.
AN AESTHETIC THAT INSPIRES
Drawing inspiration from art, architecture, and graphic design, Main Story creates clothing that is as inspiring as it is instinctive. The hues are muted yet vibrant, the cuts relaxed yet sophisticated, the prints abstract yet evocative. It's a brand that leaves room for interpretation—for imagination.
Main Story is a new way of looking at children's style.
A wardrobe that speaks of identity, movement, freedom.
At Little Dudes, we're proud to offer this alternative and contemporary vision of kids' fashion: intelligent, artistic, essential.
Main Story, to be worn like a playground.