Sustainable fashion is the foundation on which we develop Little Dudes. A fashion sensitive and attentive to the environmental impact of the clothes we wear on a daily basis.
Sustainable fashion is developing to decry the fast fashion industry. An industry that is all about overproduction, pollution, limited quality, offshoring, ephemeral phenomenon and poor working conditions.
This also requires greater transparency, both in terms of price and product traceability.
Combining the sense of style while having a positive impact on society is the essence of sustainable fashion. In what way? By reducing production and pollution, prioritizing quality in order to endure and educating consumers when confronted with the excesses of overconsumption. This is what we will accomplish with Little Dudes: buy less but better!