The pillar on which we develop Little Dudes is that of sustainable fashion. A sensitive fashion and attentive to the environmental impact of the clothes we wear on a daily basis.
Sustainable fashion is developing to decry the Fast Fashion industry. An industry synonymous with overproduction, pollution, limited quality, relocation, ephemeral phenomenon and poor working conditions.
Such an approach also involves more transparency, both in terms of prices and product traceability.
To combine the sense of style while having a positive impact on society is the essence of sustainable fashion. How ? By reducing production and pollution, by favoring quality to last and educating the consumer in the face of overconsumption excesses. This is what we are going to accomplish with Little Dudes: buy less but better!