Privacy Policy

Privacy Policy on the Protection of Personal Data

Last update on June 1st, 2021

Because you attach great importance to the protection of your privacy, Little Dudes is committed to processing your Personal Data in a respectful and proportionate manner.

This policy informs you of how we process your Personal Data and your rights, it contains the following information:

  1. Scope of application

  2. Data controller

  3. Purposes of the processing

  4. Legal basis for processing

  5. Categories of Personal Data processed by Little Dudes

  6. Recipients of Personal Data and guarantee in the event of transfer to third countries

  7. Retention Period of Personal Data

  8. Your rights regarding your Personal Data

  9. Cookies

  10. Dispute resolution

1.   Scope of application

This Policy sets out the way in which we process information that directly or indirectly identifies you (Personal Data) as well as the rights you have, in particular when using the (Website).

This Policy is up to date as the expected date mentioned above. It is likely to be adapted, so we invite you to check its content regularly. You will be notified of any substantial changes to the Policy or these changes will be expressly mentioned on the home page of the Website.

Concepts such as "processing", "controller", "processor", "data subject", "personal data", etc. have the meaning given to them by the General Data Protection Regulation (GDPR) (Regulation No. 2016/679 of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data). The GDPR can be consulted at the following address:  

2.   Data controller

The controller of your Personal Data is Laurence YANA, a natural person acting under the trade name "Little Dudes" with its registered office at 1000 Brussels, rue de la vallée, 67 and registered at the Crossroads Bank for Enterprises under the number 0838.900.639. (Little Dudes or us).

If you have any questions about the processing of your Personal Data, we invite you to contact us by email at the following address:

3.   Purposes of the processing

Your Personal Data is processed for specific purposes that differ depending on the type of relationship that Little Dudes maintains with you.

In order to enable us to provide our services, you are required to provide us with certain Personal Data necessary for their execution:

  • as a customer of Little Dudes, the Personal Data allowing to make a purchase on the Website;

  • if you are a supplier, we need to have certain Personal Data about you in order to manage our contractual relationship with you.

Little Dudes processes your data only for the following purposes:

  • if you are a customer of Little Dudes:

˳ allow the processing of your order on the Website, including a possible return or refund;

˳ keep you informed of the development of Little Dudes' activities and its range of products.

If you are a supplier:

˳ Communicate with you

˳ Manage our supplier relationship

˳ Establish, execute and terminate our contracts for the supply of products and/or services

4.   Legal basis for processing

The processing of your Personal Data by Little Dudes is based on the following legal bases:

     a. Our contract with you

In most cases, we process your personal data necessary for the performance of our contract with you, i.e. in order to fulfil your order placed on the Website.

We only collect the data necessary for the execution of the order, i.e. those that allow us to communicate with you and deliver the purchased products to you.

     b. Our legitimate interest

In some cases, we may process your Personal Data because we have a legitimate interest in doing so.

This is particularly the case when we process your Personal Data in order to communicate with you or to provide you with information about our products outside of an order placed by you. In this context, our legitimate interest will be the continuation and development of our business activities. This assumption also covers "direct marketing", i.e. the use of your email address to send you communications relative to our activities, since you have already been our customer. You always have the possibility to object to receiving such communications (see Article 8).

     c. Your consent

In some cases, you can expressly give us your consent to the processing of your personal data, for example when you only subscribe to our newsletter without making a purchase on the Website. Once you have given your consent, you can withdraw it at any time.

5. Categories of Personal Data processed by Little Dudes

The categories of Personal Data that Little Dudes processes about you differ depending on the type of relationship Little Dudes maintains with you.


* Contact details (surname, first name, address, telephone, fax and email)

* Information about the products we sell you

* Financial information (purchase history) and bank account number · only in case of refund)


* Contact details (surname, first name, address, telephone, fax and email)

* Professional information (company, title/function, department, website)

* Financial and banking information (account number, credit history, and other financial information)

* Information allowing us to receive your products or services

Your Personal Data is always provided by yourself, on the occasion of a purchase made on the Website, or when subscribing to our Newsletter.

The banking data related to the payment of orders is exclusively collected and processed by our service provider Shopify payments (the processing of this personal data is carried out in accordance with Shopify's privacy policy, available on its website). Little Dudes does not have access to your bank account or payment card number (however, such data may be processed as part of a refund).

6. Recipients of Personal Data and guarantee in case of transfer to third countries

For the achievement of the purposes described in Article 3, we may transmit your data to third parties (the "recipients"):

  • External service providers and in particular IT and hosting service providers;

  • The service providers responsible for the delivery of your order.

Your Personal Data will be stored in Belgium or in another country of the European Economic Area.

Your Personal Data will not be disclosed to business partners for the purpose of commercial solicitations, without your express consent.

7. Retention Period of Personal Data

We will retain your Personal Data for no longer than is necessary to achieve the purposes for which they were collected.

8. Your rights regarding your Personal Data

You have the following rights with regard to the Personal Data we process about you. These rights can be carried out directly on the Website.

     a. Right of access

You have the right to know whether or not Little Dudes processes Personal Data about you and when so, to access it and obtain information related to its processing.

     b. Right of rectification

You have the right to rectify Personal Data about yourself if it is inaccurate or to complete it if it is incomplete.

     c. Right to erasure

You have the right to request the erasure of your Personal Data when there is no longer a reason to process it.

     d. Right to restriction of processing

You have the right to request the restriction of the processing of your Personal Data, in which case we may only retain such Personal Data to the exclusion of any other form of processing.

     e. Right to object

You have the right to object to the processing of your Personal Data. Where your Personal Data is processed for direct marketing purposes, you have the right to object to its processing in any circumstances.

     f. Right to withdraw your consent

Where you have given your consent to the processing of your Personal Data, you have the right to withdraw it at any time, without prejudice to the lawfulness of the processing based on the consent made before its withdrawal.

     g. Right to lodge a complaint with the Data Protection Authority

You have the right to lodge a complaint with the Data Protection Authority, under the conditions and within the limits set by the GDPR and any other legislation applicable to the processing of Personal Data. This organisation can be contacted at the following:

Data Protection Authority

Rue de la Presse, 35, 1000 Brussels

Tel : +32 (0)2 274 48 00
Fax : +32 (0)2 274 48 35
Courriel :

9. Cookies

As part of the operation of the Website, we use cookies. The cookies used on the Website are mainly original cookies to manage the technical component of the Website (language, etc…).

We also use certain third-party cookies. These indirect cookies are generated and installed on your computer by a third party than the visited site. They record the surfing behaviour of a web user. Example: social media such as Facebook, Twitter and Google Analytics. This is the most widely used system for measuring site visits. It is especially for this type of cookie that site owners must ask for permission from Internet users before installing a cookie, in accordance with the law.

The cookies we use on the Site are listed on the following website ( under the tab "virtual storefronts of merchants". We also use third-party cookies such as PayPal to recognize your previously recorded banking data.

You can at any time decide to block cookies on the website or even accept only some of them. You can still browse the website even if you have disabled all or part of the cookies.

10. Dispute resolution

This policy is exclusively governed by the GDPR and the laws that implement it in Belgian law, in particular the law of 30 July 2018 on the protection of individuals with regard to the processing of personal data, as well as other rules of Belgian law, excluding the rules of conflict of law.

Any dispute regarding the validity, application, interpretation or execution of this Policy which cannot be resolved amicably, will be the exclusive jurisdiction of the courts of Brussels that transpires in French.